Brings a feeling, memory, or image into your mind, usually because something reminds you of it.
From Latin 'evocare,' meaning 'to call out' (e- 'out' + vocare 'to call'). It evolved to mean 'to draw out feelings or memories,' as if calling them forth from where they were hidden.
Scents are the strongest memory-evocers in the brain because your nose connects directly to the brain's emotion center—which is why a random smell can suddenly make you feel nostalgic or upset, sometimes before you even know why.
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