The quality of being limited to only certain people or things, making something special or rare.
From Latin 'excludere' meaning to shut out or exclude, with the suffix '-ivity' creating an abstract noun. The word evolved to describe the desirable property of being available only to select members.
Exclusivity is psychologically powerful because humans want what they can't have—luxury brands spend billions making sure their products stay exclusive because scarcity creates value and desire!
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