Exxon

/ˈɛksoʊn/ noun

Definition

A major multinational oil and gas company; the brand name of a petroleum corporation.

Etymology

Created as a brand name in 1972 when Standard Oil split into regional companies; 'Exxon' was chosen for its X sounds that made it distinctive and memorable in multiple languages.

Kelly Says

Exxon's name is a masterpiece of branding—the company deliberately chose double-X because X is unusual and stands out in nearly every language, and it's easy to write and remember!

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