A person who makes, sells, or promotes fetishes or charms, or someone who deals in superstitious practices.
From 'fetich' (Portuguese 'feitiço') combined with 'monger' (Old English 'mangere' meaning 'trader' or 'dealer'). The term emerged to describe those who commodified religious or spiritual objects during colonial trade.
Fetichmongers were the original influencers—they convinced people that objects had power and made a fortune doing it! This word reminds us that the business of selling 'magical' solutions (from lucky charms to wellness products) is centuries old.
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