In terms of attractiveness or appeal; from the perspective of being fashionable or good-looking.
From 'fitty' plus '-wise' (Old English 'wis,' meaning 'way' or 'manner'), the standard suffix for forming adverbs and perspective-markers like 'likewise' and 'clockwise.'
The '-wise' suffix is fascinating because it originally meant 'in the direction of' (like 'clockwise'), but evolved to mean 'in the manner of' or 'as far as ___ is concerned'—the same suffix works for both rotation and perspective!
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