Displaying something ostentatiously to provoke envy or admiration; showing off in a deliberate and conspicuous manner. Often carries negative connotations of excessive pride or vanity.
Origin uncertain, possibly from Middle French 'flanter' (to strut). First appeared in English in the 16th century with the sense of showing off proudly or defiantly. The word has maintained its association with deliberate, attention-seeking display.
Flaunting differs from simple showing in its intentional provocation - it's display with attitude, designed to make others notice and possibly feel inferior. Sociologists study flaunting behavior as a form of social signaling, where material displays communicate status and desirability to potential mates or rivals.
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