A printing method using flexible rubber printing plates and fast-drying inks, commonly used for packaging and labels.
Coined from 'flexible' (or 'flex') combined with '-graphy' (meaning writing or printing), created in the early 1900s as the technique was developed.
Flexography was invented because the printing industry needed a way to print on cardboard and plastic without damaging them—rigid metal plates would crush the material, but flexible rubber plates could bend with it!
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