The quality or state of being flowery; the use of ornate, decorative language or excessive embellishment.
From 'flowery' + '-ness' (abstract noun suffix). This nominalization allows the abstract concept of flowery-ness to be discussed as a distinct quality.
Floweriness in writing actually peaks during times of peace and prosperity—during wars and crisis, writing becomes more direct and practical, as if beauty becomes less important than clarity!
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