Forays

/ˈfɔreɪz/ noun

Definition

Sudden attacks, raids, or brief incursions; bold ventures into new or unfamiliar areas.

Etymology

From Old French 'foraye' (to plunder), from Frankish roots related to 'fire' (possibly fire-related destruction). The word entered English in the 14th century with military meaning, later extending to any bold venture.

Kelly Says

Today's tech companies make 'forays' into social media, education, and healthcare—the word carries the idea of risk and audacious ambition from its origins in medieval warfare!

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