Freshen

/ˈfrɛʃən/ verb

Definition

to make or become fresh again

Etymology

from fresh + -en, from Old English fersc

Kelly Says

Freshen means making things feel fantastically fresh again!

Ethical Language Guidance

Gender History

Cosmetics and personal care marketing has historically gendered 'freshness' as a feminine ideal tied to youth and sexual desirability, often coded as a requirement for women's social acceptance.

Inclusive Usage

Use descriptively without gendered undertones; avoid implying that looking/feeling 'fresh' is primarily a female concern or beauty obligation.

Inclusive Alternatives

["renew","revitalize","restore"]

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