The quality of being generic; lacking distinctive or special characteristics; being common or universal.
From 'generic' (Latin 'genericus', from 'genus' meaning kind or class) plus the noun suffix '-ness'. This nominalization allows the adjective to function as an abstract quality.
The 'genericness' of corporate logos—sans-serif fonts, rounded corners, corporate blue—is so extreme that startups look identical, which is why some brands deliberately choose weird fonts to stand out.
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