Products, usually medicines or drugs, sold under their chemical name rather than a brand name; things that are not branded or specialized.
From 'generic' (Latin 'genericus', from 'genus') nominalized as a plural noun. The term became common in medical and pharmaceutical contexts in the late 20th century.
The FDA's 'generic drug' program, established in 1984, has saved Americans over $2 trillion dollars—proving that identical molecules don't need fancy marketing to cure disease, which terrifies pharmaceutical companies.
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