Go-live

/ˈɡoʊ laɪv/ noun

Definition

The moment when a new system, product, or service becomes operational and available to end users, marking the transition from testing or development to active production use. It represents the official launch point of an initiative.

Etymology

Broadcasting term from the 1940s meaning to begin live transmission. Adopted by technology and business in the 1980s-90s as software implementations became more complex, referring to the critical moment when systems switch from test to production mode.

Kelly Says

Go-live is often the most stressful moment in any project because it's when theory meets reality. Smart companies always have a rollback plan—a way to quickly return to the old system if the new one fails. The best go-lives happen when users barely notice the change.

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