A flag or banner, especially one used as a standard by a military unit, civic body, or official; often a long banner hanging from a horizontal crossbar.
From Italian gonfalone, derived from Germanic gund (battle) and fano (flag). The term became prominent in English through contact with Italian city-states during the Renaissance and medieval period.
The gonfalon's distinctive shape—a long banner hanging from a crossbar—made it instantly recognizable from far away, which was crucial in battles before modern communication, so your flag design literally determined if your soldiers could find you in chaos.
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