Good things come to those who wait

Definition

Patience will be rewarded; waiting for the right moment or opportunity often leads to better outcomes than rushing.

Etymology

This proverb has ancient roots, with similar sentiments found in various cultures throughout history. The exact English phrasing became popular in the 19th century and was later famously used in advertising, particularly by Heinz ketchup in the 1980s with their slogan 'Good things come to those who wait.'

Kelly Says

While this phrase counsels patience, it's often misunderstood as advocating for passive waiting. The most successful interpretation involves active patience - preparing and positioning oneself while waiting for the right opportunity, rather than simply sitting idle and hoping for the best.

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