To gratify someone means to please or satisfy them, especially by giving them what they want or by fulfilling a wish. It can also mean to satisfy a desire or need.
“Gratify” comes from French “gratifier” and Latin “gratificari,” meaning to show kindness or do a favor, from “gratus,” pleasing. The word has always carried a sense of giving pleasure or satisfaction.
Social media is built to gratify you quickly—likes and notifications give tiny hits of satisfaction to your brain. The danger is that chasing constant gratification can make deeper, slower joys feel less exciting.
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