Greening

/ˈɡriːnɪŋ/ noun

Definition

The process of becoming green, either by plants growing or through environmental sustainability efforts; the action of making something more environmentally friendly.

Etymology

From 'green' with the gerund suffix '-ing.' The environmental meaning emerged in the 1970s-80s as 'greening' became associated with the ecological movement and sustainable practices.

Kelly Says

The 'greening' of companies is a modern business trend where even oil companies claim to be 'going green'—it's become so common that environmentalists now debate whether corporate greening is genuine or just marketing!

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