Halo effect

/ˈheɪ.loʊ ɪˈfɛkt/ noun

Definition

A cognitive bias in which a positive impression of a person in one area influences overall judgment of that person in other areas.

Etymology

From Greek 'halos' (disk of the sun/moon) + Latin 'effectus.' A glowing 'halo' of one trait illuminating everything else. Named by Edward Thorndike (1920).

Kelly Says

The halo effect is why attractive people are assumed to be smarter and kinder — one good quality creates a 'halo' that makes everything about them seem golden.

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