A full-scale, public release or announcement of a product, service, or initiative with maximum visibility and resources.
Developed as the counterpart to 'soft launch' in the 1990s software industry. 'Hard' implies firm, definitive, and irreversible - like a hard landing. The term spread beyond tech as marketing strategies became more sophisticated.
A hard launch is business theater at its finest - it's all-in, no-holds-barred, with fanfare and fireworks. The risk is higher but so is the potential reward, making it the entrepreneurial equivalent of a grand slam attempt rather than a careful base hit.
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