A genus of flowering plants in the daisy family, commonly called sneezeweed, with yellow or reddish flowers that bloom in late summer.
Named after Helen of Troy in classical mythology, assigned by Linnaeus following the tradition of naming plants after mythological figures. The common name 'sneezeweed' comes from the plant's historical use and effect.
These flowers are named after Helen of Troy—one of history's most famous faces—and the plant actually makes you sneeze, so literally 'Helen's sneeze-maker' has been immortalized in botany for centuries!
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