A genus of small flowering shrubs with bright colorful petals that bloom in sunny locations, commonly called rockrose or sun-rose.
From Greek 'helios' (sun) and 'anthemum' (flower), literally 'sun-flower,' named for their preference for bright sunny spots and rapid blooming.
Rock-roses have petals that often last only a single day but bloom continuously all summer—it's nature's way of keeping the flower show running 24/7 in Mediterranean and desert climates!
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