A proprietary film format and projection system featuring large screens and high-resolution images. A brand of immersive cinema experience with enhanced visual and audio quality.
Acronym standing for 'Image Maximum,' coined by the Canadian company that developed the technology in the late 1960s. The name reflects the system's goal of providing the largest and highest-quality film image possible.
IMAX cameras are so large and loud that they can only film for about 3 minutes at a time due to the massive amount of film they consume. The format was originally designed for educational documentaries but found huge success in Hollywood blockbusters.
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