Influencer marketing

Definition

A marketing strategy that leverages individuals with significant social media followings and credibility in specific niches to promote products or services to their engaged audiences. It capitalizes on the trust and relationship influencers have built with their followers.

Etymology

The concept evolved from celebrity endorsements but gained its modern form with the rise of social media platforms in the 2000s. The term 'influencer' in marketing context became prominent around 2010-2012 as brands recognized that everyday people with engaged followings could be more effective than traditional celebrities. The industry formalized rapidly, creating new categories like micro-influencers and nano-influencers.

Kelly Says

The influencer marketing industry is projected to reach $21.1 billion by 2023, yet many successful influencers started as regular people sharing their passions - proving that authenticity and engagement often matter more than follower count. Micro-influencers (1K-100K followers) often have higher engagement rates than mega-influencers, with some studies showing engagement rates of 7% versus 1.7% for larger accounts.

Translations

AMአማርኛ
ተጽዕኖ ማርኬቲንግ
tɛtsɛnjo markɛting
ARالعربية
تسويق المؤثرين
taswīq almuʾaṯṯirīn
BNবাংলা
প্রভাবশালী বিপণন
prôbhabʃali bipɔɳ
CACatalà
màrqueting d'influència
mɑrkɛˈting dɪnfluˈɛnsjɑ
CSČeština
marketing influencerů
markɛˈting ɪnfluˈɛnʦɛru
DADansk
influencer-markedsføring
ɪnˈfluːɛnsɐ ˈmɑɡətsføːʁɪŋ
DEDeutsch
Influencer-Marketing
ɪnˈfluːɛnsɐ ˈmaʁkətɪŋ
ELΕλληνικά
μάρκετινγκ επιρροής
márketiŋk epiróis
ESEspañol
marketing de influencia
markɛˈting ðe inˈflwɛnθja
FAفارسی
بازاریابی تأثیرگذار
bāzāriābi taʔsirguzār
FISuomi
vaikuttajamarkkinointi
vɑikuttɑjɑ markkinɔinti
FRFrançais
marketing d'influence
maʁkɛˈtiŋ dɛ̃ˈflʊɑ̃s
GUGU
પ્રભાવશાળી વિપણન
prabhāvʃāḷī vipɑɳ
HAHA
kasuwanci na shawarwari
kasuwɑnʃɪ na ʃawɑrwɑri
HEעברית
שיווק השפעה
ʃivuk haʃfaʿa
HIहिन्दी
प्रभावी विपणन
prabhāvī vipañan
HUMagyar
influenszer marketing
ɪnfluɛnsɛr markɛting
IDBahasa Indonesia
pemasaran influencer
pɛmɑsɑrɑn ɪnfluɛnsɛr
IGIG
ahịa nke ndị na-emetụta
ahɪ́jɑ nkɛ ndɪ na ɛmɛtʊtɑ
ITItaliano
marketing di influenza
markɛˈting di ɪnflʊˈɛnʦa
JA日本語
インフルエンサー・マーケティング
infuryūensā māketingu
KKKK
ықпалды маркетинг
ɯqpɑldɯ markɛting
KMKM
ទីផ្សារនៃអ្នកមានឥទ្ធិពល
ti pʰsɑɑ nɨk mɨɑn ʔɨtʰɨpʰl
KO한국어
인플루언서 마케팅
inpyullyŏnsŏ maketing
MRMR
प्रभावशाली विपणन
prabhāvʃālī vipɑɳ
MSBahasa Melayu
pemasaran pengaruh
pɛmɑsɑrɑn pəŋaruh
MYမြန်မာ
လွှမ်းမိုးမှု ဈေးကွက်လုပ်ငန်း
lwɛ́m mīʔ mhu tɕè kwɛʔ loʊŋ ngɛ
NLNederlands
influencer marketing
ɪnˈfluːɛnsər ˈmɑrkətɪŋ
NONorsk
influencer-markedsføring
ɪnˈfluːɛnsɐ ˈmɑrkətsføːriŋ
PAPA
ਪ੍ਰਭਾਵਸ਼ਾਲੀ ਮਾਰਕੀਟਿੰਗ
prabhāvʃālī mārkīṭiŋ
PLPolski
marketing influencerów
markɛˈting ɨnfluˈɛnʦɛruf
PTPortuguês
marketing de influenciadores
markɛˈting dʒi ɪnfluɛ̃siˈaðoɾɛs
RORomână
marketingul influențatorilor
markɛˈtingul ɨnfluenʦɑˈtorilor
RUРусский
маркетинг влияния
markɛˈting vlɪˈjanɪjə
SVSvenska
influencermarknadsföring
ɪnˈfluːɛnsɛrmarknadsføːriŋ
SWKiswahili
uuzaji wa ushawishi
uuzaji wa uʃawɪʃɪ
TAதமிழ்
செல்வாக்கு விளம்பரம்
selvākku viḷamparam
TEతెలుగు
ప్రభావవంతమైన మార్కెటింగ్
prabhāvavantamaina mārkēṭiŋg
THไทย
การตลาดผู้มีอิทธิพล
kār talāt pʰū mī ʔìt tʰí pʰōn
TLTL
pagsusuri ng impluwensiya
pɑgsusuri ng ɪmpluwɛnsɪjɑ
TRTürkçe
etkileyici pazarlama
etkɪlejɪtʃi pazɑrlɑmɑ
UKУкраїнська
маркетинг впливу
markɛˈting vlɪˈjvʊ
URاردو
اثر انداز مارکیٹنگ
aṡar andāz mārkīṭiŋ
VITiếng Việt
tiếp thị người ảnh hưởng
tiếp thị ŋưɜ ɑ̃ hƀɨəŋ
YOYO
ìṣòwò àwọn olórí
iʃɔwɔ awɔn olɔri
ZH中文
网红营销
wǎng hóng yíng xiāo
ZUZU
umakethi wezinkanyezi
umakɛtʰi wɛzɪŋkʼɑnzɛzi

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