The practice of bringing business functions, services, or processes back in-house that were previously outsourced to external providers. Companies may insource to regain control, improve quality, or develop internal capabilities.
Developed in the 1990s as the opposite of outsourcing, combining 'in' + 'sourcing.' The concept gained traction as companies experienced challenges with outsourced operations and sought to rebuild internal capabilities.
The pendulum often swings from outsourcing to insourcing as companies realize that some capabilities are too strategic to give up. Tech companies especially insource when they discover that external providers can't innovate at the speed they need.
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