A person or organization that puts money into businesses, projects, or assets in order to earn a profit.
From *invest* and the agent suffix *-or*, based on Latin *investor* “one who clothes or endows.” It came to mean someone who supplies capital.
An investor is really buying a piece of the future they believe might happen. The biggest difference between gamblers and smart investors is how carefully they study reality before making that bet.
'Investor' has often been implicitly coded male in media and finance, with women investors underrepresented in imagery and leadership roles. This has reinforced stereotypes about who is expected to control capital and make financial decisions.
Use 'investor' as a gender-neutral term and avoid assuming investors are men or entrepreneurs are men pitching to male investors. Represent women and gender-diverse investors explicitly when giving examples.
Women investors and fund managers have been key to shifting capital toward diverse founders, social impact, and gender equity, even when their presence is still underreported.
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