Independent Television, a British commercial television network, or more broadly referring to interactive television technology.
Acronym formed in 1955 for Independent Television, created as Britain's first commercial television alternative to the BBC. The term later expanded to include Interactive Television technology in the digital age.
ITV revolutionized British television by introducing commercial advertising, breaking the BBC's monopoly and changing how television was funded. The network's creation was so controversial that some called it 'the end of civilization as we know it' due to concerns about advertising's influence on programming.
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