Jingle

/ˈdʒɪŋɡəl/ noun

Definition

A light, clear ringing sound like bells or coins; also a short, catchy tune used in advertising.

Etymology

From Middle English, of imitative origin, meant to echo the sound itself. First used to describe bell sounds, later applied to advertising tunes in the early 20th century.

Kelly Says

Jingles are so effective at getting stuck in your head that major brands still spend millions on them—studies show a good jingle can increase brand recall by up to 96%, which is why you probably remember '8-8-8-8-8-8-8-8, call Empire!' decades later.

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