Keyword

/ˈkiːwɜːrd/ noun

Definition

A keyword is an important word or phrase that captures the main idea of something, or a word used to search for information on a computer or the internet.

Etymology

Formed in English from “key” and “word”, following the pattern of “keyword” as a word that unlocks meaning or access. It became especially common with the rise of indexing and later digital search.

Kelly Says

On the internet, keywords are like magnets for information—they decide what shows up and what stays hidden. Learning to choose the right keyword is almost like learning a secret code to talk to search engines. It’s a new kind of literacy that didn’t exist a few decades ago.

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