A brand of kitchen appliances, most famous for its stand mixers, manufactured by Whirlpool Corporation.
Brand name created in 1919, combining 'kitchen' and 'aid' to suggest assistance in kitchen tasks. The name was chosen to emphasize the product's role as a helpful tool for home cooks and professional bakers.
The iconic KitchenAid stand mixer design has remained virtually unchanged since 1937 because it was so perfectly engineered from the start. These mixers are so durable that many from the 1950s are still in use today, and they've become such cultural icons that they're displayed in the Smithsonian!
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