Alternative spelling of 'cool' used for stylistic effect or as a brand name, often to appear trendy or distinctive.
Phonetic respelling of 'cool' from Old English 'col'. The 'k' substitution became popular in 20th-century marketing and youth culture as a way to appear edgy or different.
The 'k' substitution in 'kool' was popularized by cigarette marketing in the 1930s and later adopted by hip-hop culture in the 1980s. This deliberate misspelling creates brand recognition and suggests rebellion against conventional spelling.
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