Definition
The process of attracting and identifying potential customers who have expressed interest in a company's products or services.
Etymology
Originated in sales terminology where 'leads' referred to potential customers, from the idea of 'leading' someone toward a purchase. The systematic approach developed in the 1950s with direct mail campaigns and became sophisticated with database marketing in the 1980s and digital marketing in the 2000s.
Kelly Says
Lead generation has shifted dramatically from interruption-based tactics like cold calling to permission-based approaches where potential customers voluntarily provide their information in exchange for valuable content or experiences. Quality has become more important than quantity as companies focus on 'marketing qualified leads' rather than raw contact numbers.
Translations
AMአማርኛ
መርሃ ፍጥነት
mer-ha fit-net
ARالعربية
توليد قيادات
tu-liid qiya-daat
BNবাংলা
লিড জেনারেশন
liid jen-e-ra-she-n
CACatalà
generació de leads
jen-e-ra-syohn de leads
CSČeština
generace leadů
gen-e-ra-ce lead-oo
DADansk
leadgenerering
lead-gen-e-ring
DEDeutsch
Leadgenerierung
lead-gen-er-i-rung
ELΕλληνικά
παραγωγή lead
pa-ra-go-ghi lead
ESEspañol
generación de leads
ghen-er-a-syohn de leads
FAفارسی
تولید لीड
to-liid liid
FISuomi
leadin generointi
lee-din gen-e-ro-in-ti
FRFrançais
génération de prospects
jen-er-a-syohn de pro-spects
GUGU
લીડ જનરેશન
lee-d jen-e-ra-she-n
HAHA
sanya jagorori
san-ya ja-go-ro-ri
HEעברית
יצירת לידים
yit-se-rut li-dim
HIहिन्दी
लीड जनरेशन
liid jen-er-a-shon
HUMagyar
lead generálása
lead gen-e-ra-la-sa
IDBahasa Indonesia
generasi lead
je-ne-ra-si lead
IGIG
lead generation
lead jen-e-ra-shon
ITItaliano
generazione di lead
jen-e-ra-syohn di lead
KKKK
lead жетілу
lead je-ti-lu
KMKM
ការបង្កើតលीड
ka-ar bon-k-eat lead
KO한국어
리드 생성
ri-deu se-g-yeong
MRMR
लीड जनरेशन
liid jen-e-ra-she-n
MSBahasa Melayu
jana lead
ja-na lead
MYမြန်မာ
လီဒ် ပေါ်ပေါက်
lee-d pa-o-pa-uk
NLNederlands
lead generatie
lead je-ne-ra-tie
NONorsk
leadgenerering
lead-gen-e-ring
PAPA
ਲੀਡ ਪੈਦਾ
lee-d pa-ida
PLPolski
generowanie leadów
je-ne-ra-wo-vanie lead-ow
PTPortuguês
geração de leads
je-ra-syohn de leads
RORomână
generare de lead-uri
jen-e-ra-re de lead-oo-ri
RUРусский
Генерация лидов
gen-e-ra-syia li-dov
SVSvenska
leadgenerering
lead-gen-e-ring
SWKiswahili
kuza uongozi
koo-za oo-ngo-zi
TAதமிழ்
லீட் உற்பத்தி
lee-t ur-pat-ti
TEతెలుగు
లిడ్ జనరేషన్
liid jen-e-ra-she-n
THไทย
การสร้างลิด
gaan sa-at lid
TLTL
pag-gawa ng lead
pa-g-wa-wa ng lead
TRTürkçe
lead üretme
lead ü-ret-me
UKУкраїнська
генерування лідів
gen-e-ru-vannya li-div
URاردو
لیڈ پیداوار
liid pa-da-war
VITiếng Việt
sinh sản lead
sinh san lead
YOYO
lead generation
lead jen-e-ra-shon
ZH中文
潜在客户获取
xī wàng hù kè huò qǔ
ZUZU
ukusho lwe
oo-koo-sho lwe