a brand of plastic construction toys consisting of interlocking bricks
from Danish 'leg godt' meaning 'play well', coined by Ole Kirk Christiansen in 1934, though the modern interlocking brick system was developed in 1958
LEGO bricks are manufactured to incredibly precise tolerances - only 18 out of every million pieces fail to meet quality standards! A LEGO brick from 1958 will still connect perfectly with one made today.
LEGO historically marketed building/engineering as masculine despite having female builders from the start. Pink LEGO (Friends) emerged in 2012 as a response to declining girls' participation, paradoxically reinforcing pink-gendering of 'girls' products' while signaling that original colors were coded male.
Use LEGO as a gender-neutral building system. Highlight that engineering, design, and construction transcend gender. Avoid gendered marketing subcategories in neutral contexts.
["building blocks","construction toys","engineering systems"]
Women designers like Stephanie Wirtel and Stacey McCall revolutionized LEGO product design. Female LEGO engineers and architects prove the toy's inclusive potential.
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