A brand name for digital storage devices and memory cards, derived from lexicon.
Modern corporate coinage blending 'lexicon' (from Greek 'lexikos' meaning 'of words') with a technological suffix. The name suggests a repository of digital information, analogous to how a lexicon stores words and their meanings.
Lexar cleverly plays on the ancient Greek concept of 'lexicon' - a collection of words - to brand their memory storage products as collections of digital data. It's a sophisticated example of how modern technology companies draw on classical languages to suggest depth and reliability.
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