Luxury is great comfort and wealth, involving expensive and high-quality things that are not necessary for basic living. It can also mean the special pleasure of having more time, space, or freedom than usual.
From Latin 'luxuria,' meaning 'excess, extravagance,' originally with a negative sense of overindulgence. Over time, the word shifted to a more neutral or even positive idea of high-end comfort and quality.
Marketers transformed 'luxury' from something morally suspicious into something aspirational. Interestingly, many people now describe simple things—uninterrupted sleep, a quiet morning—as 'luxuries,' revealing how scarcity can redefine what feels rich.
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