A brand name for magnetic tape and recording media, famous for audio cassettes and the slogan 'Is it live, or is it Memorex?'
Coined in 1961 as a blend of 'memory' and the suffix '-ex' suggesting excellence or technology. The company became synonymous with high-quality audio recording tape during the analog era.
The famous Memorex commercial featuring Ella Fitzgerald shattering a wine glass with her voice, then the recording doing the same, became one of advertising's most memorable demonstrations of product quality. The phrase 'Is it live, or is it Memorex?' entered popular culture as a way to question what's real versus reproduced.
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