Fascinating or captivating someone's complete attention, as if putting them in a trance.
From 'mesmerize,' which is named after Franz Anton Mesmer (1734-1815), an Austrian physician who popularized hypnosis. The verb 'mesmerize' became synonymous with hypnotizing or captivating.
It's wild that 'mesmerize' is named after a real person, Franz Mesmer, whose hypnosis demonstrations were such a sensation in Europe that his name literally became synonymous with trance-like fascination—he's one of history's most successful personal brand eponyms!
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