A French multinational tire manufacturer, also famous for the Michelin Guide restaurant rating system. The company is known for its high-quality tires and the prestigious Michelin stars awarded to exceptional restaurants.
Named after brothers André and Édouard Michelin who founded the company in 1889 in France. The company's mascot 'Bibendum' (the Michelin Man) was created in 1898, making it one of the world's oldest trademarks.
Michelin created their famous restaurant guide in 1900 as a marketing strategy to encourage car travel and tire wear! The guide was originally free and included tire repair shops and gas stations - fine dining was just a bonus to get people driving more.
Complete word intelligence in one call. Free tier — 50 lookups/day.