Having or using several separate channels or pathways for transmission, communication, or distribution.
From multi- (Latin multus meaning 'many') + channel (Old French chanel, from Latin canalis meaning 'pipe, groove'). The term evolved from physical channels to describe any system with multiple parallel pathways, especially in electronics and marketing.
The concept of multichannel has exploded beyond its technical origins to revolutionize retail and marketing strategy. Companies now think in terms of multichannel experiences, recognizing that customers seamlessly move between online, mobile, and physical touchpoints in ways that would have seemed magical just decades ago.
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