A sales instruction encouraging immediate purchase or commitment on the current day. Combines urgency with a specific timeframe to motivate quick action.
This phrase became standard in mail-order catalogs of the early 1900s and was reinforced by radio and television advertising. It evolved from simple ordering instructions into a psychological trigger for immediate gratification.
The word 'today' is crucial here - it transforms an open-ended suggestion into a deadline, even though there's often no real consequence to ordering tomorrow. This artificial time constraint can increase conversion rates by creating a sense of personal commitment to act within 24 hours.
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