Packager

/ˈpækɪdʒər/ noun

Definition

A person or company that puts products into packages for distribution and sale; also, someone who assembles or presents different elements together as a unified product or service. In media, it can refer to someone who develops and sells program concepts.

Etymology

From 'package' plus the agent suffix '-er.' 'Package' comes from Dutch 'pak' meaning bundle, with the suffix '-age' indicating the result of an action. The commercial sense developed with mass production and retail distribution in the 19th-20th centuries.

Kelly Says

Modern packaging is far more complex than just wrapping—packagers must consider psychology, sustainability, logistics, and even psychology of consumer choice! The average supermarket product packaging involves dozens of decisions about materials, colors, and shapes that can make or break a product's success.

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