Persist

/pərˈsɪst/ verb

Definition

To continue doing something or existing, even when it is difficult or when others want you to stop. It can describe both actions and conditions that last.

Etymology

From Latin “persistere” meaning “to stand firm, to continue steadfastly,” from “per-” (thoroughly) + “sistere” (to stand). The original picture is of something that keeps standing and doesn’t give way.

Kelly Says

To persist is to be stubborn in a chosen direction, which can be heroic or annoying depending on the goal. Many big achievements are less about talent and more about this quiet, unglamorous ‘keep going’ energy.

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