The process of customizing or tailoring something to meet individual preferences, needs, or characteristics. Often used in marketing, technology, and education contexts.
From 'personal' (from Latin 'personalis,' relating to a person) plus the suffix '-ization' (indicating a process). The concept gained prominence in the late 20th century with advances in computer technology and database marketing.
Personalization algorithms now know you better than you know yourself - Netflix's recommendation system analyzes over 1,300 preference indicators per user, while Google processes your search history to predict what you'll type before you finish typing. This technology can be so accurate that it sometimes reveals personal information people haven't consciously recognized about themselves.
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