Persuasion

/pɚˈsweɪ.ʒən/ noun

Definition

The process of changing someone's attitudes, beliefs, or behaviors through communication, arguments, or appeals.

Etymology

From Latin 'persuasio' meaning 'a convincing,' from 'persuadere' (to convince, win over).

Kelly Says

Persuasion is the art of changing minds — it works through logic, emotion, or credibility, and we encounter it every single day.

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