The process of collecting opinions or votes from a group of people, usually through surveys or questioning.
From the verb 'poll', which originally meant to cut off horns or the top of something, then evolved to mean 'to count heads' in a group. The '-ing' suffix converts it into the gerund form.
Political polling is simultaneously a sophisticated science and an art—statisticians use mathematical models to predict election outcomes, but the 'shy voter' effect shows that what people tell pollsters isn't always what they actually do in the voting booth, revealing the gap between public and private behavior.
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