Pay-per-click, an internet advertising model where advertisers pay a fee each time their ad is clicked by users.
Acronym formed in the late 1990s with the rise of search engine advertising. Created from the straightforward description of the payment model: advertisers pay per click rather than per impression or time period.
PPC revolutionized advertising by making it measurable and performance-based, unlike traditional media where you paid for exposure without knowing results. Google AdWords (now Google Ads) popularized PPC and created a multi-billion dollar industry around keyword auctions.
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