Ramp up

Definition

To increase activity, production, or intensity gradually and systematically, building momentum toward full operational capacity.

Etymology

From the physical concept of a ramp as an inclined surface that allows gradual ascent, this phrase was adopted by manufacturing in the mid-20th century to describe gradually increasing production levels. The metaphor emphasizes the controlled, incremental nature of the increase rather than sudden jumps.

Kelly Says

Unlike 'scale up' which focuses on size, 'ramp up' emphasizes the gradual, controlled nature of increase - like a car accelerating up a highway ramp rather than jumping off a cliff. This distinction matters because ramping allows for adjustment and learning during the growth process, making it often more sustainable than rapid scaling.

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