To start or introduce something again, often with improvements or a fresh approach.
From 're-' (again) + 'launch' (from Old Norse 'lenska,' meaning to throw or set in motion). The modern business sense developed in the 20th century as companies re-released products.
Companies spend millions relaunching failed products with different names or packaging—the same potato chip company once relaunched a discontinued flavor after 13 years because social media fans demanded it back!
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