A person or business that purchases goods or services from a manufacturer or wholesaler and then sells them to end customers. They act as intermediaries in the distribution chain.
Compound of 're-' (again) and 'seller' (from Old English 'sellan' meaning 'to give, deliver'). The concept emerged with organized trade routes, but the modern term developed with 20th-century distribution systems and technology markets.
Resellers are the unsung heroes of modern commerce - they make products available everywhere from remote towns to specialized markets that manufacturers could never reach directly. In tech, authorized resellers often provide crucial local support and customization that global companies can't offer, creating value through proximity and expertise rather than manufacturing.
Complete word intelligence in one call. Free tier — 50 lookups/day.