A series of presentations made by company executives and investment bankers to potential investors in multiple cities before a public offering or major financing. The roadshow helps generate investor interest and gauge demand for the securities.
Compound from 'road' (Old English rad, meaning journey or path) and 'show' (Old English sceawian, meaning to display). Originally referred to traveling theatrical performances, adapted to finance in the 1960s when companies began traveling to meet investors.
Modern roadshows can involve jet-setting executives giving dozens of presentations across continents in just two weeks - it's an exhausting marathon that can make or break a billion-dollar IPO based on how well management performs under pressure!
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