To give someone a very special, lavish welcome or treatment; to provide VIP treatment.
Red carpets have been symbols of luxury and honor since ancient times, but the modern phrase comes from Hollywood's adoption of red carpet premieres in the 1920s. The practice of literally rolling out red carpets for dignitaries became a standard protocol, and the metaphorical usage followed in the mid-20th century.
The color red was chosen because it was historically the most expensive dye to produce, making red fabric a symbol of wealth and power across many cultures. Today's red carpet events at award shows have made this phrase universally recognizable, but the practice actually began as a way for movie studios to generate publicity and make their stars feel special.
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